A collection of our thoughts, culture and creativity.
B2B Social Media Trends You Need to Know in 2022
Undeniably, brands have been leveraging social media as a marketing tool for years. Though most often associated with B2C efforts, a strong social media strategy has also been known to deliver results for B2B brands. As it turns out, 75% of B2B buyers and 84% of C-Suite executives use social media when making a purchase, meaning that your social media efforts can play a powerful role in your marketing strategy.
How to Leverage Marketing Processes for Business Success
While often overlooked, a critical part of marketing involves finding ways to be more efficient and effective in your efforts. With expectations to deliver results higher than ever, regular marketing audits are essential. Why? Because they uncover the facts, data, and insights needed to figure out what’s missing in a marketing ecosystem, what needs improvement, and what new strategies are needed for the future.
Faith-Based Nonprofits: Are You Ready for the Next Generation?
Revamping your organization for a younger audience is an effort that will be challenging, but never impossible. Here’s all you need to know about the next generation, from who they are to how to speak their language.
How Craft Breweries Can Improve Distribution with Creative Packaging and Storytelling
With so many brands out there these days, brewers are under extra pressure to get their beers out into the market. Shelf-space is limited, so beyond the essential foundation of brewing an excellent product, having a top-notch marketing and sales strategy is essential for growth.