Case study: Victoria’s Voice foundation
Shaping personal tragedy into a global mission for saving lives.
Branding
Our strategy
Born from a profound personal tragedy, Victoria’s Voice was established by the Siegel family after the devastating loss of their daughter to a drug overdose. Their mission was clear: to relentlessly advocate and provide vital resources in the fight against the drug epidemic. Partnering with Jackson Works, we embraced the challenge of revitalizing their brand to unify supporters and amplify their initiatives globally. We developed a vibrant visual narrative that highlighted their compassionate yet results-driven approach, resulting in a brand that radiates confidence, resonates with key stakeholders, and positions Victoria’s Voice as a beacon of hope and impactful change.
BRAND
DEVELOPMENT
Brand Identity
In reimagining the foundation’s logo, we simplified the design while preserving the symbolic elements central to its mission. The new logo incorporates a ‘V’ representing Victoria, meaning ‘Victory’ in Latin, reflecting overcoming challenges. A heart symbolizing the care and commitment to providing actionable resources. An ‘X’ standing for the fight against the drug epidemic. And lastly, a butterfly, holding deep personal significance for the Siegel family. This refreshed visual identity balances boldness and warmth, capturing both the foundation’s mission and its deeply personal origins.
Brand Messaging
We unified Victoria’s Voice’s brand messaging to better connect with diverse audiences and rally partners and donors around their mission. We started by refining Victoria’s story to honor her legacy and sharpen their vision for leading global drug prevention education. We then reframed their mission and positioning to amplify their bold commitment to eradicating the youth drug epidemic. Through a confident, relational tone, we emphasized their promise to save lives and drive policy change, creating messaging that resonates and energizes supporters in their transformative mission.
Brand Collateral
The collateral breathes life into the brand with vibrant colors, dynamic patterns, and a refreshed icon that stands out with confidence. We showcased the brand's impact across every touchpoint—from high-profile events and conferences to standout merchandise for educators and advocates. A special emphasis was placed on educational materials aimed at younger audiences, fostering early awareness and preventive action. This creative strategy ensures the brand remains versatile yet instantly recognizable, making a lasting impression wherever it appears.
